Lead generation is one of the never-ending tasks we focus on with our online businesses.
We change our lead magnets, we put our opt-ins in different places on our websites, and we test different traffic sources.
No matter where you are in your list-building efforts accepting that this is one of those on-going processes you’ll be testing and tweaking indefinitely will make the journey much more fun. Which is why we’re going to talk about using quizzes for lead generation.
I’ve tested a handful of different WordPress Quiz Builders as well as SaaS quiz builders and I’m happy to say that the Thrive Quiz Builder is ideal for getting the job done.
It’s no surprise that I’m a fan of Thrive Themes plugins (I use the Thrive Content Builder and Thrive Leads all the time) and I was really excited to test the quiz builder out. I wasn’t disappointed.
I’ve wanted to test a quiz for my own lead generation efforts so instead of just creating and deploying my quiz I thought I would share the creation process with you in a step-by-step guide (remember, everything you do has the potential to be great content).
There are a few key things to keep in mind when creating a quiz.
You may be familiar with the Buzzfeed style of quizzes (I admit it, it’s a guilty pleasure of mine. I rarely share the results but it’s a fun little distraction for a moment). You want your quizzes to be engaging and entertaining, but they should also be laser targeted. As an example, it wouldn’t make much sense to have a quiz about which ‘Game of Thrones’ character are you if you’re trying to build a list of people who are interested in your design services. You could probably twist this a little bit and have some fun with it, but be careful that you’re not building a list of people who are more interested in the entertainment piece of your quiz as opposed to the primary purpose (people who need your design services).
First, let’s take a look at the Thrive Quiz Builder Dashboard
I’ve been testing the quiz builder (and hosted a webinar walking people through how to use this) so I have a couple of quizzes in my dashboard already. Obviously, when you first install it you’ll only have the ‘Add a New Quiz’ option.
Once you click the ‘Add New Quiz’ you’ll see the quiz template window:
The first screenshot is the quiz template you’ll have to select (by the way, I walk you through all of this in the videos below. This is simply to demonstrate how the Thrive Quiz Builder dashboard is set up so you can see how it walks you step-by-step through the process of building your quiz) and the second screenshot shows you the dashboard steps. Initially you’ll only see the top 3 steps until you’ve completed them. The Quiz Structure appears after you’ve completed the top 3 sections (although the social sharing image is optional).
I wanted to show these images so you could get an idea of how Thrive has built this plugin.
I’ve said over and over again how much I love the plugins created by Thrive Themes, this is one of the reasons why. They’ve done an amazing job of making the plugins user-friendly and easy to navigate.
Let’s jump into the videos on how to build your own quiz in WordPress.
Video 1: Thrive Quiz Builder Overview
The first video is going to give you a preview to the quiz builder, the dashboard and selecting your quiz type.
Video 2: Thrive Quiz Builder – Selecting Your Quiz Structure and Setting Up Your Splash Page
This second video is going to show you how to set up your splash page for your quiz. In the quiz builder steps, this is step 2 of 4 (this will make more sense in the video). Creating the splash page uses the same builder as the Thrive Content Builder.
Video 3: Thrive Quiz Builder – Adding Your Questions to Your Quiz
The third video is going to show you how to add your questions and order them.
Video 4: Thrive Quiz Builder – Creating Your Opt-in Gate
The fourth video shows you how to create your opt-in gate. The optin gate is simply a page that requires your quiz taker to enter their name and email in order to get their quiz results.
Video 5: Thrive Quiz Builder – Creating Your Results
The fifth video shows you how to create your results page. You’re going to use the visual editor to create the results page as well (it will pull up the same page template style as the rest of your quiz).
Video 6: Thrive Quiz Builder – Creating A Category Quiz and A Unique Page for Your Quiz
This last video is just an example of the category quiz type. I’ve also created a custom landing page for the quiz using the Thrive Content Builder.