Some of you may remember my post late last summer on a service called “Pinerly” (if not, you can check out the post here although it’s kind of redundant now since they’re re-branded), if not, no worries. All you need is right here!
Pinerly has become “Reachli.” They re-branded last fall and I was pleasantly surprised when they reached out to me to see if I would be up for doing an updated post on the new branding and services that Reachli was offering. I fully intended to get this done for them before the holidays, then well, you know, life happens. I launched a WP Plugin site and company with my business partner and here we are, months later.
I’m pretty pleased with the wait because I was able to update my guide (it’s now over 50 pages! You can download it at the end of the post) , create more campaigns within Reachli and test out the advertising platform!
So my waiting will prove worth your time too because I’m just that much more of a geek about Reachli and all the cool stuff they’re doing over there. ;-) (And they’re in the Bay Area, so I gotta ‘represent yo’…WORD… kidding. I couldn’t resist the ‘yo’ or the ‘word’. Fortunately my kids don’t read this or they might be mortified – at least I didn’t throw in YOLO reference!).
Before we get into the videos I want to point out the VALUE in using Reachli.
In the guide I give an example of what transpired in a Twitter conversation when I shared my StudioPress Resources guide above through my Reachli Campaign and tagged it with #genesiswp (Genesis WordPress).
Which brings me to the WordPress community, which is fantastic (and diverse).
But, since this isn’t a post about the WordPress Community I won’t go into detail here, but think of the diversity of programmers /coders, everyday users, marketers, bloggers, etc. Everyone is using WordPress but they all have a different purpose for using it (and opinions, thoughts, etc.). In the Twitter conversation I’m referencing someone hadn’t seen the value in using Pinterest until I had shared my guide! He had NO idea Pinterest could link back to your site!!!
The point in sharing this isn’t to call him out but to show you that not only was I able to measure my efforts with Reachli but I also engaged and connected with someone on a new level.
Could I have done this just by pinning the image directly to Pinterest?
But… I wouldn’t have the statistics you see above. I wouldn’t know that this campaign was VERY successful! It also gives me insight into what could be a potentially successful promoted campaign! (Meaning paid ads).
I’ve created a few videos to show you how awesome Reachli is… the first video is going to give you a brief overview of the dashboard and what’s inside. In the second video I’m going to create a campaign in Reachli. And in the THIRD video (I think this is the first post I’ve done with three videos!) I’m going to show you the publisher and advertising platforms.
Oh, and did I mention Reachli is FREE???
Let’s move onto the videos and be sure to let me know what you think. I’d love to hear how your campaigns go!
Video 1- An Introduction to Reachli
Video 2- Creating a Campaign in Reachli
Video 3- Promoted Campaigns, Advertising and Publisher Settings
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